Blog Posts

Forward-Thinking Marketers Know That More Viewing Options Means Happier Movie Fans

Audiences and studios have pivoted, and some exhibitors are experimenting with new revenue streams to offset losses. In the mobile age, decision-making no longer follows a straight line…

Adweek | 2021

Launching Health Brands With Facebook

Brand building is hard in any industry, but it can be especially difficult in healthcare. Healthcare brands conduct business under complex legal, regulatory and creative constraints that other businesses don’t face. And that’s before factoring in the recent disruptions of Covid-19 and the media consumption shift away from linear TV...

Adweek | 2021

Helping Protect Brands and People From Problematic Content Online

As the internet has evolved to incorporate more networks and devices, people everywhere have benefited from greater connection and access to information. But some of the same problems that have concerned humanity throughout history—including hate speech and misinformation—have also taken form online…

Adweek | 2021

A Digital-First Mindset Positioned Liberty Mutual as an Industry Leader for Customer Experience

To stay competitive in a digital-first world, more businesses are prioritizing digital optimization, but knowing where to start isn’t easy…

Adweek | 2021

Start Building an Audience for Your Movie on Facebook

To find out what works best for movie ads, we analyzed results from more than 100 movie campaigns—from major movie releases to smaller, limited-release films—and identified three best practices that contributed to lifts in awareness and intent-to-see scores for movie campaigns across Facebook, Instagram and Audience Network.

Facebook Business Blog | February 14, 2018

Test, Measure & Learn This Holiday Season

The holiday shopping season is advertising's busiest time of year, which means it's also a great opportunity for marketers to learn what works for their brand. But it's not always easy to know where to start. That's why we're providing a list of four ways to get the most out of the holiday season using Facebook measurement solutions.

Facebook Business Blog | December 7, 2017

Connect Campaigns to Business Results With Incrementality Measurement

Could it be that the secret to succeeding in an age of new platforms and new data is embracing time-honored scientific practices? New research shows that using randomized control tests to measure change — an established scientific technique — can help marketers make better decisions about their media investments.

Facebook IQ | February 6, 2018

Introducing Prime Time Anytime

The old days when audience engagement was defined by prime time TV slots are over. Today, prime time is all the time. With more people using more devices at the same time, it can be challenging to understand the impact of your marketing efforts. Prime Time Anytime offers marketing insights and solutions to help build your brand.

Facebook Business Blog | April 16, 2018